Posted by Joseph Wagley 4 weeks ago.
There is no doubt that most buyers initiate their home search online nowadays, however, you may be surprised to learn that according to the National Association of Realtors, 45% of buyers report using open houses to find a home, too. Open Houses are an efficient way to let interested buyers look at your home. To increase the effectiveness of your open house, follow this list of do's and don'ts:
Open House Do's
Promote your open house online. Marketing your open house should include a heavy online component. There are many websites and apps available for potential homebuyers to use to find open houses in their area. Ask your real estate agent which of these tools are the best to use.
Use signage to attract drive-by traffic. Don't wait until the day of your open house to put a sign on your lawn. You should start putting your open house signage up at least one week in advance. Also, consider inviting neighbors to help spread the word to people they know who may want to move to your neighborhood. Some area communities will not allow lead in signage, so make sure you ask your real estate professional what the rules are in your area.
Be staging savvy. The right furniture, décor and lighting can make your home shine. Fresh flowers and attractive linens on your tables and beds also make a huge difference. Buyers love bright, airy spaces, so pull up your window blinds and open the curtains to let the sun and natural light in.
Clean and declutter. You need to be dedicated to decluttering and cleaning your house from top to bottom (or hiring someone to do it for you) before having an open house. Most prospective buyers are trying to visualize their own personal belongings in your space. Having clutter distracts them from seeing your home as their own. Buyers also look at storage space so make sure to clean and organize your closets, cabinets and drawers. Don't forget to tackle your basement and garage, too!
Open House Don'ts
Don't stick around. Let your Realtor handle your open house. Prospective buyers do not want the added pressure of the owners of the home they are looking at being there—it may actually be detrimental to the sale!
Don't leave pets at home. Your pets (and their toys) shouldn't be at your open house, either. Take them with you when you leave.
Don't procrastinate. It's a lot of work to have a successful open house. Make a plan with your Realtor well in advance then schedule out the tasks you need to take care of prior to the “big day”. Procrastinating in your open house preparations can cost you in terms of offers and a faster sale.
The Wagley Group can help you market your home in Lenawee County with expert tips on open houses and more. Give us a call at 517-265-6000, email us. or visit our website at www.TheWagleyGroup.com.
Tags: Open House in Lenawee County Michigan,Wagley Real Estate Advisors,Joe Wagley